"How can I compete with this? My competitors are greenwashing!!"
A little while back, I had an interesting meeting with a colleague in the organic sector. Dag Falck has worked in the organic movement...
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Julianna Van Adrichem
- May 22
- 10 min
SCIENCE. What it is, What it is not, and What the heck it has to do with marketing.
What is a marketing strategist doing writing about the definition of science? Marketers carry a huge amount of responsibility, whether we...
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Julianna Van Adrichem
- Apr 24
- 5 min
From Earth Day to ACTION!
Happy belated Earth Day! Earth Day should be everyday, so the conversation isn't over yet! I hope you felt inspired this past Saturday...
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Julianna Van Adrichem
- Mar 17
- 6 min
Marketing That Doesn’t Feel Gross for Impact-Driven Brands!
We all know it’s happening, and we see it everyday: whether in ads on the subway, or that 5-second promo on Youtube that you have to wait...
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Julianna Van Adrichem
- Sep 30, 2022
- 5 min
How to Show Allyship and Support Indigenous Peoples through Communications and Marketing
As marketers and communicators, we can make a significant contribution towards Truth and Reconciliation for Indigenous Peoples through...
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Julianna Van Adrichem
- Feb 28, 2022
- 3 min
Marketing Environmental & Social Justice Campaigns
If you are part of an organization that is working to solve some of the issues in our world, you surely have campaigns to launch and run...
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Julianna Van Adrichem
- Feb 18, 2022
- 2 min
Promosaurus Top 5 sales tips
I've done sales for years. In fact, as an early teen, I was helping my dad sell his art at shows. Later, in a more official capacity, I...
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Julianna Van Adrichem
- Feb 2, 2022
- 2 min
World WetLand Day
Today, World Wetlands Day really hits me. Even though wetlands purify our drinking water and retain water, making land more resistant to...
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Julianna Van Adrichem
- Jan 18, 2022
- 2 min
How I learned about marketing from recycling
Setting up recycling across the University of Guelph campus and promoting recycling behaviours taught me a lot about marketing when I was...
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Julianna Van Adrichem
- Nov 17, 2021
- 3 min
Branding with Authenticity, Without Green-washing or Social-washing.
Values. Just one aspect of an organization that plays into its branding, but a crucial one, especially to organizations for which...
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Julianna Van Adrichem
- Mar 12, 2021
- 3 min
Business lessons from a mission to find100% recycled content notebooks
Finally! I’ve found 100% recycled content notebooks in Guelph!! I can be really tenacious sometimes, especially when it comes to sourcing...
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Julianna Van Adrichem
- Dec 30, 2020
- 2 min
Protect Ontario's Conservation Authorities
The Ontario Government recently passed Bill 229– the Protect, Support and Recover from COVID-19 Act. This may seem all well and...
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Julianna Van Adrichem
- Dec 2, 2020
- 2 min
Marketing Your Farm Through Building Relationships
During the pandemic, things have changed and changed the ways that people shop, the products that they want, and where they are putting...
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