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How to Show Allyship and Support Indigenous Peoples through Communications and Marketing

As marketers and communicators, we can make a significant contribution towards Truth and Reconciliation for Indigenous Peoples through...

Marketing Environmental & Social Justice Campaigns

If you are part of an organization that is working to solve some of the issues in our world, you surely have campaigns to launch and run...

Promosaurus Top 5 sales tips

I've done sales for years. In fact, as an early teen, I was helping my dad sell his art at shows. Later, in a more official capacity, I...

World WetLand Day

Today, World Wetlands Day really hits me. Even though wetlands purify our drinking water and retain water, making land more resistant to...

How I learned about marketing from recycling

Setting up recycling across the University of Guelph campus and promoting recycling behaviours taught me a lot about marketing when I was...

Branding with Authenticity, Without Green-washing or Social-washing.

Values. Just one aspect of an organization that plays into its branding, but a crucial one, especially to organizations for which...

Business lessons from a mission to find100% recycled content notebooks

Finally! I’ve found 100% recycled content notebooks in Guelph!! I can be really tenacious sometimes, especially when it comes to sourcing...

Protect Ontario's Conservation Authorities

The Ontario Government recently passed Bill 229– the Protect, Support and Recover from COVID-19 Act. This may seem all well and...

Marketing Your Farm Through Building Relationships

During the pandemic, things have changed and changed the ways that people shop, the products that they want, and where they are putting...