Sharing Green Values (even when it's not central to your biz/org)
Imagine this... You inherited your parent's landscape business along with a list of loyal clients. Like many landscaping businesses, your...
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Julianna Van Adrichem
Aug 2, 20233 min read
"How can I compete with this? My competitors are greenwashing!!"
A little while back, I had an interesting meeting with a colleague in the organic sector. Dag Falck has worked in the organic movement...
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Julianna Van Adrichem
May 22, 202310 min read
SCIENCE. What it is, What it is not, and What the heck it has to do with marketing.
What is a marketing strategist doing writing about the definition of science? Marketers carry a huge amount of responsibility, whether we...
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Julianna Van Adrichem
Apr 24, 20235 min read
From Earth Day to ACTION!
Happy belated Earth Day! Earth Day should be everyday, so the conversation isn't over yet! I hope you felt inspired this past Saturday...
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Julianna Van Adrichem
Mar 17, 20236 min read
Marketing That Doesn’t Feel Gross for Impact-Driven Brands!
We all know it’s happening, and we see it everyday: whether in ads on the subway, or that 5-second promo on Youtube that you have to wait...
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Julianna Van Adrichem
Sep 30, 20225 min read
How to Show Allyship and Support Indigenous Peoples through Communications and Marketing
As marketers and communicators, we can make a significant contribution towards Truth and Reconciliation for Indigenous Peoples through...
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Julianna Van Adrichem
Feb 28, 20223 min read
Marketing Environmental & Social Justice Campaigns
If you are part of an organization that is working to solve some of the issues in our world, you surely have campaigns to launch and run...
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Julianna Van Adrichem
Feb 18, 20222 min read
Promosaurus Top 5 sales tips
I've done sales for years. In fact, as an early teen, I was helping my dad sell his art at shows. Later, in a more official capacity, I...
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Julianna Van Adrichem
Feb 2, 20222 min read
World WetLand Day
Today, World Wetlands Day really hits me. Even though wetlands purify our drinking water and retain water, making land more resistant to...
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Julianna Van Adrichem
Jan 18, 20222 min read
How I learned about marketing from recycling
Setting up recycling across the University of Guelph campus and promoting recycling behaviours taught me a lot about marketing when I was...
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Julianna Van Adrichem
Nov 17, 20213 min read
Branding with Authenticity, Without Green-washing or Social-washing.
Values. Just one aspect of an organization that plays into its branding, but a crucial one, especially to organizations for which...
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Julianna Van Adrichem
Mar 12, 20213 min read
Business lessons from a mission to find100% recycled content notebooks
Finally! I’ve found 100% recycled content notebooks in Guelph!! I can be really tenacious sometimes, especially when it comes to sourcing...
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Julianna Van Adrichem
Dec 30, 20202 min read
Protect Ontario's Conservation Authorities
The Ontario Government recently passed Bill 229– the Protect, Support and Recover from COVID-19 Act. This may seem all well and...
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Julianna Van Adrichem
Dec 2, 20202 min read
Marketing Your Farm Through Building Relationships
During the pandemic, things have changed and changed the ways that people shop, the products that they want, and where they are putting...
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